Now more than ever, data is becoming increasingly valuable in connecting business with consumers. "Big data isn't just for big companies anymore, it's for everyone," says Auren Hoffman, LiveRamp CEO, "Use the tools that let you know which data informs predictive analysis and which data doesn't." Customer service is where businesses now need to compete, and big data's potential for increased personalization makes that possible.
LiveRamp CEO, Auren Hoffman, was chosen as an industry insider to speak on how data is becoming increasingly valuable in our everyday lives. Sponsored by Intel, 'Big Thinkers On Big Data' is a new series hosted by TWiT network's Sarah Lane. Sarah talks with influential big data thought leaders across the industry and the conversation is strategic, practical, and unpredictable. To hear more of Auren’s ideas on the future of data, view clip below:
Interested in learning more about the future of ‘Big Data’? Hear from other thought leaders and be sure to watch the new series, Big Thinkers, on Big Data hosted by Sarah Lane.