Product Update: LiveRamp Data Onboarding For Mobile App Marketing

We’re pleased to announce that LiveRamp Data Onboarding for mobile app marketing platforms is now out of beta. Onboarding performance is rapidly approaching comparable levels across mobile apps and browsers. Our mobile footprint has more than tripled since our initial release in April and continues to grow. We have also added several new mobile app […]

6 Key Lessons For Online-to-Offline Attribution Programs

Connecting online media to offline sales is the one of the biggest opportunities for increasing the efficiency of digital marketing programs today. Despite ecommerce’s meteoric climb, it still only represents around 6% of total US retail sales. (eMarketer study displayed in the chart below) Today’s retail marketers must activate online-to-offline digital channel attribution programs to […]