Self-Service Data Distribution Now Available in LiveRamp GO

We are excited to announce the release of our new self-service data distribution feature available through our customer dashboard, LiveRamp GO. We’ve created a new tab that allows you to distribute data segments to your desired marketing applications on a self-service basis. This places you in control, and makes the Data Onboarding process simpler, easier, […]

Data Onboarding Best Practices from Rakuten Marketing

The Data Onboarding Opportunity If you’re reading LiveRamp’s blog, you probably already know a thing or two about data onboarding – the process that bridges the gap between online and offline marketing. It empowers advertisers to leverage their online and offline customer data to find offline shoppers online and to re-engage lapsed shoppers. Additional reach […]

Using Data to Boost the Performance of Online Campaigns

We recently gathered industry leaders from dunnhumby, Videology and comScore to help marketers understand the kinds of results they can expect when using first and third-party data to drive the performance of their online campaigns: Lung Huang, VP of Global Partnerships at dunnhumby highlighted the importance of effective data-driven marketing strategies for driving repeat sales, […]

Ensighten Partners with LiveRamp to Distribute Data Across Marketing Applications

Today Ensighten announced a strategic partnership with LiveRamp that enables Ensighten Activate customers to distribute customer data to applications that are part of the LiveRamp Connect partner program. As a result of this partnership, Ensighten customers will be able to use their preferred applications to run integrated marketing programs to the same customer segments across […]